YouTube has launched 'YouTube Box Office', an exclusive online channel, which will showcase a blockbuster movie free of cost every month. The service will begin with Yash Raj Films 'Band Baaja Baaraat’. The interesting thing is that only Indian users can access the channel and will be blocked for users in other countries. Intel is the exclusive presenting sponsor for the channel.
In short, the YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs without spending a penny. These Bollywood movies come in full HD (1080p) and from anywhere – you don’t need a credit card, movies never expire as well. What all you need is a decent Internet connection and a browser with Flash player.
The Box Office channel is sponsored by Intel and, unlike any other video on YouTube, these movies include 15-second video ads that play after every 10 minutes of the movie. Thus, a 2-hour long movie (Indian films are often longer) can easily have 10-12 ad breaks and you cannot skip, pause or hide these ads. Good for advertisers and the viewers won’t necessarily mind these short ads.
YouTube said that to bring more of such premium content, it will collaborate with its partners in India on a revenue share basis.